Unconsciously, we’ve been purchasing products in ways that make them easier to store or use. The rapid rise of the internet and mobile apps have only made this easier. Today, most people are aware of the benefits of e-commerce, but it’s not just about buying things online anymore. Consumers expect brands to be able to package their items in a way that makes them more accessible and user-friendly as well. There are several factors involved with this decision, but here are some examples of how smart packaging can make you stand out from your competitors:
How packaging can make your brand stand out
A lot of brands talk about the importance of packaging, but how many of them actually do something about it? Simply making a new design for your packaging may not be enough anymore; consumers care more about how their products are being handled than the way they look. For many products, the actual box is the last thing seen before it’s tossed aside. The packaging of your product has a huge impact on how it’s used and disposed of. For instance, mobile phones are often thrown away with the packaging because people are not aware that they can be recycled.
Protect your product during transit
There are millions of products moved across borders everyday. To protect these items from damage during transit, you need to take into consideration what’s happening inside the box. You don’t want your product to get damaged when it’s in the transportation process. To make sure you don’t lose business due to damaged goods, choose a smart packaging solution that’s suitable for the product in question. For instance, a wine box designed to protect fragile items is not appropriate for a food product that requires a strong container. When choosing a package for your product, make sure you look at the requirements of customs agents. You may encounter restrictions if your chosen packaging is not suitable for their requirements. If a smart packaging option is not available for the shipment, then you can consider changing the packaging for a better fit.
